Creative Director Job

Wednesday, March 17th, 2010 - Blog, Creative Director Job, Director Job, Executive Jobs, Job Search, Recruitment, Senior Executive Jobs

Creative Director Job

The competitiveness of industry and commerce has resulted in the need for business leaders to take different approaches to both creating difference and assured return on investment, resulting in the creation of more positions for the Creative Director Job.

However, when job seekers see the Creative Director Job as their goal, and seek such employment, what do employers seek in the ideal candidate?

The Creative Director Job?

The job of the Creative Director is to maximise the final output of a creative process to both match and exceed the client brief, by bringing their own creative experience to bare on the interpretation of the brief and its communication to the in house team, and then leading and supporting the internal creation process to bring about a successful client delivery through both on time, to brief and commercially remunerative to all parties.

Where as creative director jobs started out in pure creative industries such as fashion, advertising, media and entertainment, its has transposed itself as a more commercially successful interpretation of the project director position in commercial industries where pure process delivery is not sufficient to meet client or company requirements. There are hence now developing creative director job opportunities in industries such as games, and hence web and software development. There are also creative director jobs at high level positions in motor vehicle manufacture and yacht design, where design and style are core to a brand, and the need for interpretation and being beyond the competition create the need for a greater creative input.

Creative Director background

Much like in project management, most creative directors come from within the industry for which they eventually hold the position. A basic foundation in arts, forms and graphics, either studied to degree level or learnt through floor-up apprenticeships; are then nominally followed by successful team and individual project work within their chosen market sphere.

Many modern creative directors recognise that although they are primarily employed for their historic and often industry award recognised creative ability, it is as a team leader who creates successful business results that the step up to a creative director position will be gained. If an aspiring Creative Director seeks the position, and yet can not show team interaction and leadership, then their ability to consistent deliver will be questioned by any employer.

Creative Director CV

While for many industries and positions a 2page nominal CV could gain them a job, the Creative Director Job requires more thought and evidence of capability through the job application process. Nice paper in different colours just won’t work.

Much like an old style portfolio, the creative director job application needs to show evidence at each level of capability, creativity in the application itself, and with communication throughout. In summary, in needs to be a mini-client experience of what you would deliver in working for that company or organisation.

In the modern world, we are internet driven to a large extent, and although more connected technologically as a society, less so on a communication level. It is for that reason that when most client briefs will require an online element, any prospective creative director needs to have an online portfolio addressing all key issues. This means it must be creative, evidenced and communicative.

There are many creative people who have highly creative personal websites, but they fail to engage for one or all of these reasons. While modern marketing relies to a great extent on the marmite effect or either love or hate, but at least getting a reaction; such a reaction in the potential employer will limit your final opportunities.

Creative Director employment

It is hence key to be both individual and to apply to organisations where the “love that” reaction overwhelms the potential “no thank you” marmite outcome.

This means that although creation of an online portfolio is essential, much like a CV written in isolation can be marketed and sent to employers, successful employment is only gained through research of the company and interpretation of their needs.

This is much like a creative director would on first engaging with a client brief, before meeting them: research, market, understanding and hence communication, with an outcome of agreed brief. It is only through this process and its realisation at the employer, that your assured delivery will be seen to be capable, and hence greatly improve your chances of employment.

Good Luck!

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